It’s no secret that we live in a digital age. Companies hire professionals to manage their websites, social media outlets, and overall create their online persona. It makes sense when you think about it from a corporate standpoint: a company needs to have a consistent marketing message. But what about you? In a sense, you are selling your self as well. Your personal brand is what potential employers, clients, and colleagues will use to assess your credentials prior to meeting you. However, creating and maintaining your digital image may seem like an overwhelming task, especially if you’re unfamiliar with the online outlets available to you. Here are a few tips to begin to establish your online presence:
- The first impression someone gets from your Facebook profile stems from your profile picture. People make this judgment call in seconds, so make sure you are utilizing this space to its full capacity. High clarity photos (no pixilation!) that are focused on your face tend to be the most universally accepted.
- Your cover photo is different from your profile picture in the sense that it is a space to show your personality. Yes, the image should still be high quality and professional, but that doesn’t mean dull! Maybe it’s an action shot of you doing something you love, or a photo from a recent vacation. This is your space to give the viewer an insight as to who you are on a more personal level.
- The next step is creating your bio. They key to bios is to be short and sweet. Do you have a personal mantra? A short quote that encapsulates your personality? This is your place the show it! Remember this is not where you put your resume. Your bio should be no more than 2 to 3 lines.
- Consistency is key while developing your personal brand. Consider making your twitter profile photo the same as the photo you have selected for Facebook.
- Struggling to gain a following? Make sure you are not only tweeting your own original material, but that you are sharing others’ content as well. The more valuable the content you create and share, the more enticing you are to follow.
- To increase engagement, try to attach photos to as many of your tweets as possible. Tweets with media attached to it receive around double the engagement as tweets without, so use this opportunity to your advantage! (Tip: the ideal image size for photos on Twitter is 1024 x 512px)
- Tweets have the shortest life span out of all social media posts. It’s easy for people to simply scroll past them, or for them to get lost in someone’s newsfeed during the day. Because of this, don’t be afraid to repeat a tweet. Get your content out there!
- A personal blog is the perfect space to bring together all of your original content. Use it as a base for your online identity. Provide links to your other social media outlets, and don’t forget to use those outlets to bring readers back to your blog.
Remember, social media is ever changing. Don’t be afraid to play around and keep your profiles up to date. Nothing is set in stone; don’t be afraid to experiment with new ideas.